AT&T Celebrates Top 12 'American Idol' Contestants With Launch of New 'American Idol'-Themed Content
Live Idol Videos and Live Idol Tones Now Available on your AT&T Mobile Phone
ATLANTA, March 15 /PRNewswire/ -- More than 29.4 million viewers tuned in to FOX on Tuesday night to watch the performances of the Top 12 AMERICAN IDOL contestants. While it's way too early to know who will win it all, no doubt most fans already have their favorites. AT&T wireless customers can now relive their favorite AMERICAN IDOL performances over and over again with Live Idol Videos and Live Idol Tones directly from their wireless phones.
"One of the reasons AMERICAN IDOL continues to be the number one show on television is because it allows fans to be a part of the 'Idol' experience in a meaningful way," said John Burbank, vice president, marketing, AT&T. "The availability of Live Idol Videos and Live Idol Tones are two unique ways, beyond voting, that allow our wireless customers to show their support for their favorite AMERICAN IDOL contestants." Live Idol Videos
What's the next best thing to having your favorite AMERICAN IDOL perform live in front of you? How about having a video clip of your favorite AMERICAN IDOL performing live where you can view it virtually whenever and wherever you want. Each week, until the end of the season, the Cingular Video library will feature Live Idol Videos - video clips cut directly from actual performances of the remaining contestants subject to music clearances. To watch these performance clips, each of which is approximately two minutes in length, consumers simply need to have a 3G phone, such as the Cingular SYNC from Samsung or the Samsung Blackjack, and sign up for the $19.99 MEdia MAX Bundle, which includes unlimited Cingular Video. In addition to videos of the Top 12 contestants' performances, the Cingular Video library also features clips from this season's outrageous auditions.
Live Idol Tones
What better way to tell the world you've got a favorite Idol then to let your phone say it for you? Introduced for the first time last season, Live Idol Tones are ringtones and Answer Tonesâ„¢ of the contestants' live performances. To make it easy for customers to purchase a tone of their favorite Idol's performance each week, AT&T allows customers to reserve songs the night they are performed for purchase the following day. Overnight, the performance songs are created as Live Idol Tone ringtones and Answer Tones. The next day the customer receives a text message on their phone to purchase and download their reserved selection subject to music clearances.
Live Idol Tones are available nationwide for $2.49 per ringtone. AT&T provides three easy ways for customers to purchase Live Idol ringtones:
1. Text "IDOL" to 8008 for a direct link to the latest finalist Live Idol
Tones
2. Go to MEdia Mall on your AT&T phone, choose Shop Tones, and then
AMERICAN IDOL
3. Go online to http://www.cingular.com/americanidol
The charge for each Live Idol Tone Answer Tone purchase is $1.99, in addition to a monthly service charge of $0.99. For more information on Answer Tones, visit http://www.cingularanswertones.com/ .
As the weeks progress, customers will also be able to browse and buy Live Idol Tones from past performances for this season.
For more information on Live Idol Videos or Live Idol Tones, visit http://www.cingular.com/idol .
Find More Information Online:
Related News:
Cingular Is Now the New AT&T
http://www.att.com/gen/press-room?pid=4800&cdvn=news&newsarticleid=23308
AT&T Invites Wireless Customers to Pick Up Their Cell Phones and Exercise Their Right to Vote for the Next "American Idol"
http://www.att.com/gen/press-room?pid=4800&cdvn=news&newsarticleid=23425
AT&T's Wireless Unit Kicks Off New Season of 'American Idol' With Mobile Clips From Some of the Most Outrageous and Hilarious Auditions
http://cingular.mediaroom.com/index.php?s=press_releases&item=1837
Web Site Links:
Cingular "American Idol" Promotion Site
http://www.cingularsource.com/entertainment/idol/
Cingular Web Site
http://www.cingular.com/
AT&T Web Site
http://www.att.com/gen/landing-pages?pid=3308
American Idol Web Site
http://www.americanidol.com/
Note: This AT&T release and other news announcements are available as part of an RSS feed at http://www.att.com/rss.
About AT&T
AT&T Inc. is a premier communications holding company in the United States and around the world, with operating subsidiaries providing services under the AT&T brand. AT&T is the recognized world leader in providing IP-based communications services to businesses and the U.S. leader in providing wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising through its Yellow Pages and YELLOWPAGES.COM organizations. As part of its three-screen integration strategy, AT&T is expanding video entertainment offerings to include such next-generation television services as AT&T U-verse(SM) TV. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.
AT&T is a registered trademark of AT&T Knowledge Ventures. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand.
About FremantleMedia Licensing Worldwide, Americas:
FremantleMedia Licensing Worldwide, Americas (FLW, Americas) is the licensing arm of FremantleMedia for North and South America. FremantleMedia one of the largest international creators and producers of program brands in the world, with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 territories. FLW, Americas exploits FremantleMedia's many strong brands, including the award winning, American Idol, the world's longest running gameshow The Price Is Right, the ever-popular Family Feud, and other classic gameshows, across multiple off- screen platforms including merchandising campaigns, live events, sponsorship, interactive and wireless support, home entertainment and music publishing. FLW, Americas is also responsible for additional business diversification initiatives including Atomic Wedgie, a pioneering wireless channel delivering original made-for-mobile video content on demand.
FLW, Americas is part of FremantleMedia North America (FMNA). FremantleMedia North America (FMNA) is a division of global media giant FremantleMedia, one of the largest international creators and producers of program brands in the world. Based in Burbank, California, FMNA currently produces some of the most innovative and highest-rated entertainment on television, including Emmy-nominated musical/reality phenomenon "American Idol" for Fox, "America's Got Talent" for NBC, "American Inventor" for ABC, "The Janet Dickinson Modeling Agency" for Oxygen, "Property Ladder" for TLC, the daily syndicated "Family Feud," and the longest-running game show in television history, "The Price Is Right" for CBS.
FremantleMedia is the production arm of the RTL Group, Europe's largest television and radio broadcast company. With interests in 34 television channels and 30 radio stations in 11 countries, RTL Group is a division of leading integrated media and entertainment company, Bertelsmann AG.
About American Idol:
Twenty-two-time Emmy-nominated AMERICAN IDOL is created and executive- produced by Simon Fuller, founder of 19 Entertainment; and executive-produced by Cecile Frot-Coutaz, CEO, FremantleMedia North America, Inc.; Nigel Lythgoe, President, 19 Television; and Ken Warwick, Executive Producer, FremantleMedia North America, Inc.
About 19 Entertainment:
19 Entertainment, Ltd., a wholly-owned subsidiary of CKX, Inc. (NASDAQ: CKXE), was founded by Simon Fuller 21 years ago and acquired by CKX in March 2005. The company is recognized as a leading creator, provider and promoter of globally successful, music-based entertainment, or "Entertainment Brands."
Simon Fuller, who serves as Chief Executive Officer of 19 Entertainment, is the creator of AMERICAN IDOL in the United States, "Pop Idol" in the UK, as well as versions of the IDOL format in more than 30 countries around the world. Fuller is also the co-creator of SO YOU THINK YOU CAN DANCE, which aired in the U.S. on FOX during summer 2005 and was the top-rated television show in its time slot.
Fuller has made music history in the UK and the U.S.A., producing a stream of No.1 hits and managing multi-platinum-selling acts. Fuller recently became the world's most successful manager - breaking a record set by the Beatles' manager Brian Epstein in the 1960s - when three of his artists occupied the No. 1, No. 2 and No. 3 positions on the U.S. single chart as well as the No. 1 position on the album chart.
19 Entertainment has been involved in the creation of 109 No. 1 singles and 87 No. 1 albums in the UK alone, with an impressive tally of 296 Top-40 albums and 465 Top-40 singles.
SOURCE: Cingular Wireless, now part of the new AT&T
CONTACT: Jennifer Bowcock of Cingular Wireless, now part of the new
AT&T, +1-404-236-6319, or wireless: +1-404-213-1204
Web site: http://www.cingular.com/americanidol
http://www.cingular.com/idol
http://www.cingular.com/
http://www.cingularanswertones.com/
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